Understanding your target audience is the first step to developing a strong SEO strategy. We’ll look at your customer base and research the keywords, topics, themes, and phrases your customers are Googling every day. Then, we strategically build unique content that naturally fuses those keywords with your brand’s awesomeness to improve your SEO.
If you’re taking the time to build new content, let’s make sure it’s working. We take an in-depth look at what’s luring people to your website and which social media posts receive the most engagement. We consider the topics, images, and colors of your best-performing content and strategize on how to expand upon what works well. From the audit, we customize a plan that will increase traffic to your website from your social channels and gets more engagement with your target audience.
Custom copy is a must to expand your SEO reach. Keywords are awesome (and when you get them right, Google rewards you), but your copy must be fresh. Great design without quality copy is a waste of your time. Fresh copy that radiates your brand’s voice will produce more conversions, improve your SERP placement, and give your customers a reason to stay on your site longer. With strong custom copy, you have the opportunity to connect with your customers on an emotional level. You build a great brand, and we’ll write your story.
Our content strategy and creation will be a product of the digital and social audit, defining your brand’s voice, and understanding your audience. Our team doesn’t build content for a website. We build content for your customer. We research what works, build more of it, and monitor traffic to our content creation so we know when it’s time to make a strategic shift. Data doesn’t lie. If your current content strategy – or lack thereof – is hindering your growth, let us create for you.
As awesome of our team of creatives is, the coffee wears off eventually. We may need to refuel, but the artificial intelligence technologies that power our cognitive insights never takes a break. We rely on data from advanced technology to tell us what your web visitors like so we can make content and copy decisions that will better influence your customer’s buying decisions.
Unique content creation for your brand doesn’t stop when we research and incorporate the most effective keywords and phrases. It’s our job to constantly track that success by setting measurable goals and ensuring we’re meeting those objectives. We offer regular reporting so you know our SEO methods are working. As the demands of your audience change, we change with them. We continue to study the industry, competitors, and loyal customers to update your content and maximize your reach.
Email marketing is one of the most powerful tools available to reach new and current customers. With an ROI of $32 for every $1 spent, if you’re not crafting the most beautiful emails for your potential customer, you’re losing out on major growth. Our team will guide you through segmenting your customers, crafting open-worthy content, and designing email marketing content that’s true to your brand voice. We’ll track your open and click-through rates and adjust our strategy to constantly increase the engagement and purchases you see from the power of email.
