Skytale Group has a dedicated focus on helping small businesses streamline their finances in a simple way. With a goal of turning a complex task into a simple-to-understand process, Skytale enlisted Rabbit Collective to build a straight-forward, welcoming digital presence that would allow small business owners to see their potential growth, not get bogged down in the financial details.
Utilizing two of the biggest logo design trends in the marketing industry, Rabbit Collective enhanced geometric shapes and minimalist illustrations to cleanly represent the Skytale Group brand. One-third of the top 100 brands use the color blue in their logo as it’s said to relate one-on-one communication and personalized messaging. With a purposefully color scheme and clean lines, the Skytale Group logo now offers a personal connection to potential customers.
Playing off the company’s name and leveraging the fact that sky blue is one of the most calming colors to inspire relaxation, Rabbit Collective created text and imagery in different shades of blue. Skytale Group’s mood book focused on easy-to-read text styles and comforting hues of blue to make a normally complex topic more digestible.
Nine out of 10 customers expect their experience with a brand to be similar across all platforms, including print materials. The newly developed Skytale Group logo and color refresh were used on custom business cards and marketing materials.
Branding must tell the story of your company. For Skytale Group, that story begins online.
The Skytale Group custom website is an intuitive design easy for the end-user to navigate. With custom graphics and clearly defined services, the website allows the customer to explore industry information, ask questions and launch a partnership with Skytale.
Rabbit Collective created a custom pitch deck that engages readers emotionally and tells the story of the Skytale Group brand. Through thorough research and relevant data, the document can be used for internal use and to onboard new clients.